Media Music Awards

Context

For several annual editions, Media Music Awards was the most important event dedicated to the music industry in România. Held in Piața Mare in Sibiu, the event brought together each year the most well-known Romanian artists, national media partners and tens of thousands of spectators, turning the city into a landmark of the music industry and of large-scale events. The flagship editions gathered more than 40,000 participants and featured a large-scale stage production, broadcast and covered nationally.

The challenge

How do you build the communication for an event that must generate national visibility, coordinate the relationship with the press, the artists and the media partners and, at the same time, help strengthen the image of the host city?

The approach

Within the organizing team, the public relations and communication component was responsible for ensuring the national visibility of the event and for coordinating the relationship with the media. The activities included:

• developing and implementing the PR strategy;
• coordinating the relationship with the national and local press;
• organizing press conferences;
• coordinating the accreditation of journalists and media teams;
• facilitating interviews and media appearances of the artists;
• developing press materials and official press releases;
• coordinating communication throughout the event.

Deliverables

• PR strategy;
• communication plan;
• press conferences;
• press releases and media materials;
• relationship with TV stations, radio, print press and online publications;
• coordination of media accreditations;
• communication during the event.

Project value

Media Music Awards demonstrated the role that strategic communication plays in building the awareness of an event of national interest. Beyond the show in Piața Mare, the project helped position Sibiu as a destination for large-scale events and generated extensive media exposure across TV stations, radio, print press and online publications.

The project reflects OLIV’s experience in coordinating communication for high-visibility initiatives, where the PR strategy, the relationship with the media and the management of communication are essential to the success of an event.