Soroban International

Context

Soroban International Competition is an international educational competition that brings together children, teachers and delegations from several countries, in an event where academic performance is complemented by cultural exchange and the participant experience.

The project was developed within the organizing team, contributing to the development of the experience concept, the visual identity and the coordination of the components dedicated to international participants.

The challenge

How do you organize an international event where participants come from different cultures, speak different languages and need a coherent experience, regardless of the country they come from?

The goal was to develop an experience that would facilitate communication, integration and interaction between the participating delegations, while maintaining the standards of an international event.

The approach

The project was developed within the organizing team, contributing to the definition of the concept and the participant experience. Our workstreams included:

• developing the overall concept of the event;
• consulting for the identity and branding of the competition;
• designing the participant experience throughout the entire event;
• coordinating the multicultural components;
• integrating simultaneous translation services in three languages;
• developing the social and cultural programme dedicated to the international delegations;
• coordinating the relationship between participants, volunteers and the teams involved;
• consulting for the delivery of the educational experience.

Deliverables

• experience concept;
• branding directions;
• delivery scenarios;
• coordination of the participant experience;
• cultural programme for the international delegations;
• integration of simultaneous translation;
• consulting for organizing the competition.

Project value

Soroban International Competition demonstrated the importance of building an experience tailored to an international audience, where cultural and linguistic differences become opportunities for connection.

By integrating elements of branding, intercultural communication and programmes dedicated to the delegations from Japan, Poland and România, the project contributed to the development of a unified experience, in which education, collaboration and cultural exchange played a central role.