AM PM Coffee Shop

Context

AM PM Coffee Shop is a café concept built around the idea of community, experience and events. At a stage of brand development, the project set out to strengthen its communication and define strategic directions to support long-term growth.

The consulting work was carried out within a multidisciplinary team, with the role of contributing to the development of the communication strategy and the consolidation of the brand’s positioning.

The challenge

How do you keep a brand relevant in a constantly changing market and build a community that comes back not only for the product, but also for the experience it offers?

The approach

The strategic consulting aimed to develop directions for communication and experience that would support the brand’s long-term evolution. The areas of work included:

• analysis and strategic recommendations;
• consulting on brand positioning and communication;
• development of the events and activations platform;
• recommendations for building the community around the brand;
• directions for communication campaigns and brand awareness;
• consulting on customer experience and concept development.

Deliverables

• strategic recommendations;
• communication directions;
• concepts for events and activations;
• recommendations for community development;
• directions for marketing campaigns;
• consulting on the brand experience.

Project value

The project demonstrates the role of strategic consulting in developing a brand at a growth stage.

Through recommendations on communication, experience and community development, the strategy aimed to consolidate the brand’s positioning and create a sustainable relationship with its audience, not by replacing the in-house marketing team, but by complementing it with an external strategic perspective.